Soft Armour is a men’s and unisex clothing label by Philipp Hölke, based in Singapore. The clothes sit between prep and street: the discipline of a prep wardrobe with the graphic nerve of streetwear. The signature pieces are military jackets and parkas, painted and printed. Surplus cut, with graphics on the back and on the panels, made to be worn out and photographed. Hölke designs the label, and his painting is on the clothes. Around the shells the wardrobe is quiet: cargos, jeans, chinos and clean pieces. Prep shows up once, as a shirt under the shell or in the cut of the parka itself. A cap or a beanie is the loud mark. The emblem is the Three Swords: a bloom with one blade through it and two crossed behind. It comes as a line logo, an inked version and a drawn illustration, with a quilt pattern for linings, cuffs and bags. The house line is: the silhouette stays composed, the graphics do not.
What is the painted shell?
The signature pieces are military jackets and parkas, painted and printed in Singapore. Surplus cut, graphics on the back and panels, made to be worn out and photographed. Hölke designs the label, and his painting is on the clothes.
The first shells are a fishtail parka in olive, a fishtail parka in navy, each with a painted back panel, and a field jacket in cream with printed panels. See the index.
What is the quiet wardrobe?
Around the shells the wardrobe is quiet: cargos, jeans, chinos and clean pieces. Prep shows up once, as a shirt under the shell or in the cut of the parka itself. A cap or a beanie is the loud mark.
What is the Three Swords?
The emblem is the Three Swords: a bloom with one blade through it and two crossed behind. It comes as a line logo, an inked version and a drawn illustration. A quilt of the emblem repeats on linings, cuffs and bags. The roundel carries the name and the words Glory to ye Creators.
The mark, in three forms
Line for the primary mark. Solid where the mark is small or has to hold its weight. Drawn when the graphic is large. Not a logo at small sizes.
Questions
What is Soft Armour?
Soft Armour is a men’s and unisex clothing label by Philipp Hölke, based in Singapore. The clothes sit between prep and street: the discipline of a prep wardrobe with the graphic nerve of streetwear.
Who designs Soft Armour?
Philipp Hölke designs the label, and his painting is on the clothes. The house is based in Singapore.
What does Soft Armour make?
The signature pieces are military jackets and parkas, painted and printed. Surplus cut, with graphics on the back and on the panels. Around them the wardrobe is quiet: cargos, jeans, chinos and clean pieces. The first named shells are two fishtail parkas, olive and navy, and a cream field jacket.
What is the Three Swords?
The emblem is the Three Swords: a bloom with one blade through it and two crossed behind. It comes as a line logo, an inked version and a drawn illustration. The roundel carries the name and the words Glory to ye Creators.
What is the quilt pattern for?
The quilt of the emblem is for linings, cuffs and bags.
Can the clothes be bought yet?
Not yet. The first shells are not for sale. Leave an email and the studio will write when they are ready.